Frase Review – The Best Content Writing Assistant

Frase is an all-encompassing AI content generator and optimization tool that combines SEO research with AI content writing. It aligns your content with user intent and the search algorithm by analyzing top results.

It may sound unbelievable to have blog posts created for you automatically, but the outcome may surprise you. Find out how useful this AI writer tool is by following this Frase Review.

What is Frase? (or Frase) is an artificial intelligence and natural language generation (NLG) powered content marketing system that generates content briefs based on the keywords that you select. Imagine that you are working on a brand-new article right now. It then automatically develops a 10-second content brief with the best topics to address after crawling the top 20 pages in the Google search results.

Frase Definition
Frase Definition

If you already have existing content, you may use Frase to optimize it, as it will advise you of the most significant keywords that your competitors are using. If you do not currently have existing content, you can use Frase to create new content.

In either scenario, it will compare the content of your website to the rankings of 20 other websites (or you can choose which websites to compare it to) in order to identify topic gaps and terms that are missing. Artificial intelligence is responsible for accomplishing all of this work successfully.

What is Natural Language Generation?

Now, a large number of you have undoubtedly already heard of GPT-3, which is an AI that writes your material for you. NLG is the name of Frase’s version of their artificial intelligence material (Natural Language Generation). You are undoubtedly curious in the similarities and differences between the widely used GPT-3 and Frase’s NLG at this point.

Natural Language Generation Definition
Natural Language Generation Definition

To tell the truth, it’s not that hard at all.

The production of fresh text is the primary focus of GPT-3 as well as other language models like BERT and Pegasus. On the other hand, Natural Language Generation focuses on condensing and synthesizing text. This enables you to condense the text into something that is clearer, more succinct, and more directly to the point.

On the other hand, it seems to me that content is being generated by GPT-3 based on the inputs that I provide. When I need to outsource work or simply use it in my articles, I find that NLG serves as a useful addition to my existing technology stack. In fact, I regard NLG as a complement to my tech stack.

According to Frase, the most effective use case scenario for its Natural Language Production (NLG) technology is for question answering and outline generation.

How Does Frase IO Work?

Since there is no Frase free trial it is not possible to test out Frase IO for free, you will, sadly, have to invest in one of the company’s subscription plans in order to begin using the program. In such case, you will be presented with a brief tutorial that will assist you in getting started with Frase IO, which will go as follows:

Getting started with Frase IO
Getting started with Frase IO

The primary control panel of the software is as follows:

Frase Dashboard
Frase Dashboard

You can open documents using the menu on the left:

When it comes to small niches, AI writing in general isn’t very good and hence tools can’t investigate it adequately. But even when compared to other tools such as Jasper or Rytr, the performance of Frase io was a little bit lower.

In addition to all of this, the price tag is somewhat steep. has a starting price of $44 per month, which is higher than both Copy AI and Rytr’s starting prices. However the Frase coupon could remarkably reduce the overtall price and the price will be $80 a month if you want all of the SEO services.

When it comes to the generation of material, it seems that may use some improvement.

But this does not mean that it serves no purpose. Therefore, let’s conduct a more in-depth analysis of its characteristics to determine what it does well and what aspects need to be refined.

Who should use Frase?

The three main audiences of this tool are all people who write blog posts or other web content:

  • SEOs

Create content that easily outperforms the competition by making use of the most advanced artificial intelligence that is currently available.

  • Content Marketers

The return on investment (ROI) of your content can be increased by creating content that consistently attracts organic traffic and converts that traffic.

  • Marketing Agencies

Reduce the amount of time spent researching and creating high-quality SEO content that assists clients in accomplishing their goals.

Frase Pros & Cons


  • Advanced topic modeling and NLP algorithms
  • Easy content brief creation
  • The answer engine generates user answers.
  • Great support and development team
  • Concept map and questions aid ideation.
  • Volume aids keyword selection.
  • A content-creating AI.


  • No internal link suggestions
  • One-page optimization
  • Answer engines don’t stop spam.

How to use Frase

Frase offers several strong features. This Frase review covers just the key features we use everyday to write. Use each tool to generate well-researched, optimized, ranking content.

Quickly Analyze The Google Search Results

Frase’s research tools are like a search results crystal ball. Frase does all the hard labor to provide you the most crucial SERP data. Insert your desired term into Frase in a new document.

Insert your desired term into Frase in a new document
Insert your desired term into Frase in a new document

Frase thoroughly analyzes Google’s top 20 search results. Instantly see how many

Key elements: Words, Links, Header, Images.
You must rate material.

Content Brief
Content Brief

I enjoy this function since it shows what sort of material and how large it has to be to rank on Google’s first page. This alone simplifies content planning.

You can optimize content in 20+ languages. Frase assists non-English writers.

Next, browse the top-ranked websites to see:

  • Where they rank
  • Their wordcount
  • Comprehensive outlines
  • The Blog/Article Title
SERP Overview
SERP Overview

Structure in writing was undervalued by most. This function lets you observe which structures Google favors in search results. Saw some similarities?

You now know what to add in your structure to rank.

By now you should know how your competitor appears in SERPs and how much content you need to develop. View trends in ranking material, such as popular sub-topics used by most sites.

Compare Frase to manually going through each Google search result and you can see how much time it saves.

Finally, it’s straightforward to investigate and find content elements like-

  • Headings: Questions
  • External connections
  • Sources of statistics and news

Automated AI-Generated Content Briefs

Need to create client or personal briefs? Yes, I understand. Most people don’t realize how long a good short takes.

With Frase, that changes. In seconds, Frase can create thorough content briefs with all the necessary information.

How it works: Under SERP Overview Research, select Automate Content Brief.

Automated AI-Generated Content Briefs
Automated AI-Generated Content Briefs

Choose the content short portions you want.Frase briefs may include:

  • Content Guidelines and Goals
  • People Also Ask
  • SERPs Review: Top 20 Topics
  • Questions and Important Headers
  • Statistics
  • External Links
Choose the content short portions
Choose the content short portions

Frase generates a thorough, automated brief for usage or submission to clients.

Cool, huh? Simply downloading this content brief as a PDF and sending it to a customer is the finest part. All in under 2 minutes.

Amazingly, I seldom need to replace the briefs either. Automated content briefs are game-changers for freelancers and content creators. You can rapidly assemble them and seem professional to the customer!

Features of Frase

The remarkable features of Frase save you time and help you write content that is beautiful, comprehensive, and optimized for search engines. Let’s take a look at some of Frase’s more noticeable features, shall we?

Content Brief

You may quickly curate briefs that are optimized for search engine optimization by using the top results for any target search query. By evaluating, analysing, and aggregating the most valuable stuff on the internet in a single location, Frase saves you many hours spent researching SERPs.

Content Brief
Content Brief
  • Generate full-length, optimized content briefs in 6 seconds
  • Review the main keywords, headers, and concepts in your SEO competitors? content in one intuitive research panel
  • Create and store custom brief templates to streamline your workflow

Content Writing

With only the press of a button, easily produce copy that converts well and is optimized for search engines. With automated outlining, blog introductions, product descriptions, frequently asked questions, and more, you can say goodbye to writer’s block for good.

Content Writing
Content Writing
  • Click ?Write for Me? to autocomplete your sentences and even write entire new paragraphs
  • Use AI templates to generate controlled outputs like blog intros, high-converting copywriting formulas, FAQ?s, headings, and more
  • Improve the quality of your writing with automatic passage paraphrasing and rewriting

Content Optimization

A user-friendly text editor that use a subject model to evaluate the quality of your work in comparison to that of your competitors. You will be able to write like a professional and generate material that Google will adore with the assistance of our list of relevant topics, which also includes the suggested amount of mentions for each.

Content Optimization
Content Optimization
  • Use our topic model to identify the keywords you should include in your content
  • Compare your content?s keywords with your top competitors

Content Analytics

A control panel that can automatically locate and classify the most productive content opportunities for your site. Frase will take the data from your Google Search Console to provide you with practical insights regarding the areas in which you should focus your attention next.

Content Analytics
Content Analytics
  • Identify pages that are starting to slip in the rankings and may need to be refreshed
  • Identify high-growing opportunity keywords you are not ranking for yet
  • Automatically cluster your keywords to inform your content strategy process

Frase Pricing and Evaluation

There are three paid plans: Solo, Basic, Team and Enterprise. There’s also a Pro add-on available for purchase that provides deeper SEO insight and capability, in addition to unlimited AI writing.

Frase Pricing and Evaluation
Frase Pricing and Evaluation

For an additional $35 a month, you can enable the Pro add-on, which grants you access to an endless supply of AI-written content in addition to enhanced SEO functionality and insights or maybe contact with the developer for a Frase lifetime deal.

My experience with Frase

As someone deeply involved in the world of content creation, I recently got the opportunity to explore, a tool that’s gaining significant traction among content professionals. Here’s my personal review based on my experience:

Strengths of

  • Automatic Content Brief Creation: The standout feature for me is the automatic content brief creation. It significantly reduces the time spent on content planning. Simply inputting a keyword and getting a clear, concise brief that writers can immediately work with is a game-changer. This feature alone can save hours of preliminary work.
  • AI Writer and SEO Add-on: The AI writer and SEO add-on are exceptional. They revolutionize the process of writing original articles with SEO optimization in mind. It’s something you really need to experience firsthand to appreciate fully. The speed and originality with which you can produce SEO-focused articles are impressive.

Improvements in

User Experience for Document Creation: Initially, I found the user experience for document creation a bit cumbersome. However, a recent update to the platform has made this process much smoother and more user-friendly.

I highly recommend, particularly for its automatic content brief creation feature. For those looking to streamline their content creation process, and if you invest in the SEO/AI writer add-on, you’ll find that can fundamentally transform your content writing approach.


It doesn’t matter if you’re an SEO, a content marketer, or the head of a content curation agency; Frase will be valuable to you. You can create content briefs for yourself or for your writers to use with this tool. There is little question that carrying out such a course of action can reduce down by several hours the amount of time spent gathering material and formulating an outline.

On top of everything else, the content editor offers advice on how to boost the material’s search engine optimization (SEO) performance. To summarize, I believe that you would be wise to pay attention to what everyone is saying about it.

Frase has amazing features that save time and help you generate beautiful, thorough, SEO-focused content. Let’s take a look at Frase’s main characteristics.

  • Content Brief
  • Content Writing
  • Content Optimization
  • Content Analytics
Go to Frase
The link in this article is a commission link, we will be compensated by the service and you do not have to pay any extra costs.

Frase Alternatives and Competitors


Rytr Is an AI writing assistant that helps you automatically write content. From emails & blogs to ads & social media, Rytr can create original, engaging copies for you within seconds, at a fraction of the cost.


QuillBot is an AI platform offering a range of tools designed to automate the mechanical aspects of writing. While its main function is as an article spinner, it can also act as a “co-writer,” enhancing user-generated input.

Texta AI is an AI-driven copywriting tool that automatically creates and optimizes long-form content. It provides a tools for content generation, assisting users in generating copy for various platforms such as blogs, websites, and social media.


WordAI is a distinguished as an automated rewriting and paraphrasing tool. Employing advanced NLP techniques, WordAi comprehends the meaning and context of the text to generate precise and human-like rewrites.

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