SpyFu Review – Best Competitor Analysis Tool for Google ADS

SpyFu is a piece of SEO software provides tools and capabilities they require to run successful online marketing campaigns in a manner that is both cost-effective and efficient.

In this SpyFu Review article,  you will know everything you need to know about Spyfu, a Google Ads competitor analysis tool. So Why do I assert that?

Google Adwords competitor analysis tool has become a necessity for advertisers. It enables advertisers to analyze the performance of their competitors in Google Adwords and other PPC networks.

So many reasons exist to analyze your competitors on Google ads. From spying on their campaigns to researching keywords, analyzing your competitors is an important part of any campaign.

What is SpyFu?

SpyFu is an SEO tool that allows you to “spy” on your competition. It’s excellent for domain and keyword analysis, and it’s also a powerful backlink analysis tool. With SpyFu, you can instantly access backlink strategies, ranking history, and SEO analysis.

After you are done spying and collecting the information, the only question is how to use spyfu to attack and beat your competitors. Did you map your attack?

Are you going to use:

  • The PPC research?
  • Ranking history?
  • Related Keywords?
  • Social media?
  • Google Adwords?
  • Backlink strategy?

Or will your strategy be based on:

  • A specific keyword?
  • Market research?
  • A gap found by the spyfu keyword research tool?

With all the options presented by SpyFu, it is time to start the Kombat! SaaS Review Tools believe the SpyFu tool is excellent at giving you enormous amounts of information, but if you are a beginner, you may find it overwhelming. So, in this SpyFu review, we’ll take a deeper look at the tool.

Why should you use SpyFu?

In various SpyFu review on the internet, there are different reasons you should spy on your competitors using the SpyFu competitor analysis tool. As a small business owner, you probably have to be creative when it comes to marketing your business. That?s why it?s important to use every resource available to get the best results for your efforts.

You may have heard the saying, ?Knowledge is power.? You can gain that knowledge through research, whether it?s learning about your customers or analyzing your competitors. The saying rings true in marketing as well. If you know who your competitors are and what they?re doing, you?ll have a better idea of how to position your own brand in an advantageous way.

SpyFu Review - Best Competitor Analysis Tool for Google ADS
SpyFu Review – Best Competitor Analysis Tool for Google ADS

SpyFu is an online intelligence platform that helps marketers discover what their competitors are doing and how they?re doing it so that they can outsmart them and increase their sales and revenue. Other tools such as SEMrush, and Ahrefs also offer similar services but SpyFu stands out. It is unique because it specializes in carrying out competitor research on Google Ads.

Its features allow you to explore so much data that other tools may not offer. Spyfu keyword research, finding backlink opportunities, and even seminars on how to use the tools are some amazing features SpyFu brings to the table. If there is any tool that offers great insight into digital advertising, it is SpyFu. This tool?s 15 years of existence means they have enough data from sites that you want to analyze. Read on to our SpyFu review for more information on this amazing tool.

How to use Spyfu

Let’s break down how to use SpyFu for a comprehensive competitor analysis, enhancing your SEO and PPC strategies step by step:

Step 1: Identify Your Competitors

Start by figuring out who you’re up against. Pop your domain name or a relevant keyword into SpyFu’s search bar. SpyFu will roll out a list of domains fighting for the same keywords, along with their monthly clicks and SEO and PPC stats. You can fine-tune these results by location, device, and date range. Pick up to five domains for a side-by-side comparison with your site and add them to your project. This will set the stage for deeper insights.

Step 2: Analyze Competitors’ Keywords

Next, dive into the keywords your rivals are targeting, their rankings, and the traffic and revenue these bring them. SpyFu offers various reports for this, like the Domain Overview for a quick SEO and PPC performance snapshot. The Kombat report compares your keywords with your competitors’, highlighting overlaps and gaps. The Keyword Group Analysis unpacks how rivals categorize their keywords, offering clues for your content and landing pages.

Step 3: Analyze Competitors’ Ads

Understanding your competitors’ advertising strategy is crucial. SpyFu’s Ad History report tracks the evolution of competitors’ ads for specific keywords, showing what’s working. The AdWords Advisor suggests keywords and ads based on successful campaigns, while the PPC Keywords report unveils the keywords they’re bidding on, complete with cost-per-click and click-through rates. These insights can inspire your campaigns and improve ROI.

Step 4: Analyze Competitors’ Backlinks

Finally, assess how your competitors build authority through backlinks. The Backlinks report from SpyFu displays their backlink sources, anchor texts, and domain strength. Backlinks Kombat lets you compare your backlink profile with theirs, identifying common grounds and opportunities. The Backlink Builder report suggests potential sources for backlinks to strengthen your site’s authority.

The Pros and Cons of SpyFu

Let’s now talk about some of the pros and cons of using this software. Keep reading to discover more about this incredible tool in our SpyFu review


Here are some of the biggest benefits of using SpyFu and beyond:

  • Affordable pricing (one of the biggest reasons to choose SpyFu over other SEO tools like Moz, Semrush, Ahrefs etc is its pricing as SpyFu pricing plans start at $33 per month whereas most SEO tools pricing start at $120)
  • One of the most incredible spyfu competitor analysis tools (Search for a competitor, download their PPC keywords along with their organic keywords really quickly)
  • Offers you on page technical audit to find and fix your content related issues to increase your organic rankings
  • You can find a ton of highly profitable keywords with low competition no matter what niche you are in
  • It has one of the biggest databases as SpyFu is currently indexing over 7 billion results across 90 million domains
  • Offers you 30 days no questions asked money back guarantee (so you can try any of their plans without thinking twice)


Here are few cons that we?ve noticed so far in SpyFu:

  • Mobile ranking is missing in SpyFu where as Semrush offers mobile ranking at $199.95 plan
  • The estimates of keywords or backlinks could be more accurate

Just looking at the advantages and disadvantages, it is difficult for users to know all that SpyFu brings. Continue reading to find out more about this exceptional tool in our SpyFu review.

Features Of SpyFu Competitor Analysis Tool

Dive into our SpyFu review for further insights on this remarkable tool. The major thing about any analysis tool is its features.

Just like every other competitor research tool, SpyFu also brings some unique features to the table. At this section, we?will discuss a few of SpyFu?s unique features.

PPC Analytics

There are not many other tools that can compete with SpyFu when it comes to PPC research. The major responsibility is to analyze websites with PPC advertising campaigns. Any user looking for a specialist service on a campaign can easily adopt this tool.

SpyFu offers relevant insight on PPC keywords and ad history. These features make it easier to research your competitors on Google Adwords. PPC keywords are quite different from the SEO keyword we discussed earlier. However, they both work similarly.

SpyFu review - PPC Analytics features
SpyFu review – PPC Analytics features

SpyFu?s research on PPC keywords gives you access to paid keywords. Additionally, you get other information on the keywords such as ad timeline, cost per click, average monthly search, ad position, etc. You can also find similar keywords to the ones your competitors are bidding. These keywords are grouped into categories to make it easier when bidding.

Another aspect of PPC that SpyFu efficiently delivers is Ad history. Is there any tool that can spy on your competitor?s ads? This tool is one of the best in providing information on a website?s paid advertisement.

If you are looking to do competitive research on your competitor?s campaigns, SpyFu does it best. You can get access to data such as the keywords used by your competitors in their campaigns. Information on the top paid advertisements of your rivals is also covered with this feature.

There are lots of insights into PPC advertisements when using SpyFu. Unlike its competitors such as SEMrush and Ahrefs, SpyFu specializes in PPC. That is why it is mostly recommended for this purpose.

SEO Research

SpyFu does not only help with PPC advertisements, they are also very suitable for Search Engine Optimization and SpyFu keyword research.? With 15 years of data from different websites, it has useful information on different sites. This feature allows users to perform effective keyword analysis. Users can also get insights on backlink analysis. You can run thorough research of keywords using this tool.

SpyFu review - SEO Research features
SpyFu review – SEO Research features

SpyFu gives data such as top ranking keywords, related keywords, and new ranking keywords. With this data, you can get insights such as the keyword?s cost per click, average search per month, keyword difficulty, and click per month. It also shows you the sites that are ranking on the first page of certain keywords. There are other vast data that you can get when using a spyfu keyword research tool.

On the other hand, backlink analysis is another efficient in SEO. Reliable information on the backlinks of your spyfu competitors as well as your websites would give you an edge.

SpyFu also has a unique way of grouping the referring domains into different categories. That way, you would know if your spyfu competitors are linking to news blogs, education sites, or other types of websites. Even if you want to know how strong each referring domain is, this tool has the answer. SpyFu may not be better than SEMrush and Ahrefs with backlink analysis but they could do a good job.

So, if you are looking for an efficient SEO tool for keywords and Backlink analysis, SpyFu could be an option.

Keyword Research

Any SEO campaign first requires finding and grouping keywords by doing intensive keyword research, and that is where SpyFu comes in to help. You provide the tool with specific data, and it will return search results that best assist your campaign.

You have different options to choose from for spyfu keyword research. For example, you can generate keyword ideas based on search volume, click-through rates, or SEO difficulty.

SpyFu review - Keyword research features
SpyFu review – Keyword research features

Additionally, you can investigate advertisers who bid on similar keywords as those you are considering for your SEO campaign. Finally, you can analyze your current keywords to see your highly profitable ones within the same niche.

Some of the important tools on the keyword research dashboard are:

  • Keyword overview ? displays keyword ranking, volume, difficulty, related keywords, and a few more metrics you may find valuable.
  • Profitable keywords – enter your competitor’s URL, and you will see a list of keywords with a validated track record of success.
  • Backlinks – the number of backlinks you need to rank for your keywords varies depending on the competition. Generally, you will need more links than your average competitor to rank in the top ten. This section will help you determine how many links you need to get a top ten ranking for your targeted keywords.
  • Keyword grouping ? here, you can group terms according to a specific keyword.

Search in the blog, and you will find many articles on how to benefit from Keyword research.

Domain Overview

Let’s go back to the landing page, where you have the choice to select a domain or a keyword. If you choose Domain, you are taken to Domain Overview; if you enter a Keyword, you are taken to Keyword Research.

SpyFu’s Domain Overview Page will allow you to see a company’s domain history and its current progress. With this information, you can learn from their successes and mistakes to improve your campaigns.

SpyFu review - Domain Overview features
SpyFu review – Domain Overview features

At the top, you will find the essential information. On the left, you will see the summary of the SEO campaign, organic keywords, SEO clicks, and the estimated monthly SEO click change.

The PPC campaign, keywords clicks, and monthly Google Ads budget are on the right. The center circle shows how much this domain relies on Organic SEO compared to running PPC ads on Google.


Rank Tracking

SpyFu’s Ranking History report is a valuable tool for competitive analysis. It shows how well your competitors have ranked over time, so you can gain insight into which ones are taking their SEO strategy seriously. SpyFu competitors with improving rankings are the ones to watch out for, as they may be gaining ground on you.

The report also shows how major algorithm updates affected competitor rankings, so you can see exactly where a website’s ranking took a turn. SpyFu has years of data available, making it a valuable resource for rank-tracking websites over time. Of course, you can filter reports differently; for example, get only keywords that gained ranking.


Our SpyFu review would not be complete without discussing backlinks. The SpyFu backlink checker is a great way to see who is linking to your site and who you are linking to. To use it, type your domain into the search bar and choose to view the backlinks. This will display a complete list of websites that you link to and which link to you.


The Projects are where you keep all of your information about your topic. This way, you’ll be able to keep track of everything and organize your different campaigns or clients. You can share projects with other team members, and you can customize each with particular keywords and contact details.

These are some of the cases where you can use the project manager:

  • Use the project manager to find contacts for your content.
  • You may use different projects in keyword research for multiple clients.
  • Projects can store ideas for potential link partners.

You don’t have to use projects if you don’t want to, but if you share your group with others or have a lot of information to keep track of, they can help you.

SpyFu Pricing

This section of our SpyFu review takes a closer look at the pricing options available. We’ll explore the different plans and features offered, allowing you to understand the flexibility and value that SpyFu brings to the table.

The Basic package starts at $33 per month when billed annually (or $39 per month when billed month-to-month), as was previously noted. However, in contrast to other tools in our roundup review of SEO tools, such as Moz Pro and KWFinder, SpyFu does not price its services based on the results of a search.

SpyFu Pricing
SpyFu Pricing

Each package includes an unlimited number of search results for domains, keywords, keyword groups, backlinks, competitor domains, and domain comparisons, as well as an unlimited amount of data export. The fact that you can conduct an unlimited number of searches with SpyFu despite the fact that it costs money is one of the primary reasons we selected it as our Editors’ Choice product.

Additionally, the tool’s versatility makes it an excellent choice for conducting ad-hoc keyword research. Although the owner does not provide spyfu free trial package, you can use some features for free.

My experience with Spyfu

As someone who’s delved into various SEO and PPC tools, my experience with SpyFu has been notably impressive. Here’s my detailed review based on my personal use:

Strengths of SpyFu:

  • Rich Data Offering: The first thing that struck me about SpyFu was the depth and breadth of its data. It provides exhaustive details on competitors’ keywords, ad copies, and backlinks, offering a comprehensive view of their digital marketing strategies. This information is crucial for understanding how to position my own SEO and PPC efforts effectively.
  • Historical Data Analysis: Another feature that I found incredibly useful is SpyFu’s historical data tracking. It’s not just about what the competitors are doing now, but how their strategies have evolved over time. This longitudinal perspective is invaluable for grasping market trends and shifts.


  • Restrictions in Free Plans: While SpyFu is rich in features, its free plan comes with limitations, particularly regarding ads data. This can be a bit restrictive for users who are trying to get a full picture without a paid subscription.

Recommendations for Potential Users:

  • If you’re seeking a tool that covers all aspects of digital marketing, including SEO, SEM, and content analysis, SpyFu is a top recommendation. It’s a comprehensive tool that caters to various facets of online marketing strategies.

Problems Solved by SpyFu:

  • Enhanced Strategy Development: Using SpyFu, I was able to clearly see how my website stacks up in search engine rankings and PPC effectiveness. The insights gained from this platform helped me identify key areas for improvement and fine-tune my digital marketing strategy accordingly.

Final Verdict: In conclusion, I would highly recommend SpyFu to anyone in need of a thorough, user-friendly tool for SEO and PPC research. Its functionality and data richness exceeded my expectations, making it a valuable asset in my digital marketing toolkit. Whether you’re a seasoned marketer or just starting out, SpyFu offers a wealth of insights that can help elevate your online presence.

What do people say about Spyfu?

Anahit A., an SEO Content Specialist, shares her perspective on SpyFu as a valuable tool for SEO professionals, particularly for those focused on competitive analysis.

Strengths of SpyFu:

  • Accurate Competitor Research: Anahit highlights SpyFu’s ability to provide accurate metrics for competitor research. This feature is essential for understanding competitors’ strategies and performance.
  • Useful Free Plan: The free plan of SpyFu is praised for its utility, particularly in conducting competitor audit reports. This aspect is beneficial for those who need to perform comprehensive competitor analyses without immediately committing to a paid plan.
Anahit A's review
Anahit A’s review

Areas for Improvement:

  • User Interface: Anahit finds the interface of SpyFu somewhat confusing, indicating a potential area for improvement in terms of user experience and navigation.
  • Accuracy of Features: She notes that some features, like “Top Organic Competitors,” are not consistently accurate, suggesting a need for refinement in certain aspects of the tool’s analytics.

James K., a professional in digital marketing, shares his insights about SpyFu, highlighting its effectiveness in analyzing SEO and digital advertising competition.

Strengths of SpyFu:

  • Ease of Use: James appreciates SpyFu for its user-friendliness, which significantly contributes to its value. This ease of use is a key factor that makes the tool appealing, particularly for those who require a straightforward approach to complex data analysis.
  • Ad History and PPC Features: The ability to review competitors’ advertising history and PPC strategies is particularly beneficial. SpyFu allows users to not only see what competitors have done but also to understand the evolution and improvement of their ads over time.
  • Reporting and Data Export: The tool’s PDF generator and data export features are highly valued by James, as they facilitate the sharing of valuable insights with colleagues across different departments, such as sales, customer service, and finance, as well as with executive teams.
James K.'s review
James K.’s review

Areas for Improvement:

  • Data Update Frequency: A notable challenge with SpyFu, as pointed out by James, is its monthly data update schedule. This frequency can be limiting for new advertisers and websites in highly competitive niches, where more frequent updates might provide a more accurate and timely understanding of the market.


SpyFu is the #1 competitor analysis tool used by many people worldwide and it?s also the most affordable SEO toolkit out there. If you?re looking for a robust yet affordable tool to perform everything from competitor research to keyword analysis to backlink analysis, this software is definitely a great choice for all your SEO needs.

So what are your thoughts about this tool after reading our SpyFu review? And do you have any questions? Please share your thoughts in the comments below.

SpyFu is a piece of search engine optimization software that operates in the cloud. It provides digital marketers with the tools and capabilities they require to run successful online marketing campaigns in a manner that is both cost-effective and efficient.

  • PPC Analytics
  • SEO Research
  • Keyword Research
  • Domain Overview
  • Rank Tracking
  • Backlinks
  • Projects
Go to SpyFu
The link in this article is a commission link, we will be compensated by the service and you do not have to pay any extra costs.

SpyFu Alternatives and Competitors


SEMrush is another all-in-one SEO tool that includes a keyword research feature. It allows you to generate keyword ideas, see search volume and traffic data for keywords, and check the difficulty of ranking for specific keywords.


Ahrefs is a comprehensive SEO tool that includes a keyword research feature. It allows you to generate keyword ideas, see search volume and traffic data for keywords, and check the difficulty of ranking for specific keywords.

Moz Pro

Moz Pro providing businesses the means to boost web traffic and ascend in search engine rankings. Utilizing the keyword explorer, users can input any URL to precisely determine the most suitable target keywords.


KWFinder is a keyword research tool that focuses on helping users find long-tail keywords with low competition. It allows you to generate keyword ideas, see search volume and traffic data for keywords, and check the difficulty of ranking for specific keywords.

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